1. Petit Bateau £25.50
Ever wondered why your kids don't look as adorable as French enfants? A trip to Petit Bateau should sort that out in seconds. These sealife printed shorts are a classic example of the Gallic brand's subtle designs.
020 7436 5336
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2. H&M £5.99
Cross-backed,with a bright butterfly print, this pretty red swimsuit is a real steal. Even better, amid the wash of itsy-bitsy bikinis around, it’s nice to see a costume that’s designed to be worn by a child.
020 7323 2211
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3. Gap £9.50
Gap’s summer range for children is edibly good. Still hankering after a pair of jellies for yourself? Put themwhere they belong – on your daughter’s feet.
0800 427 789
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4. Little White Company £22, as part of a set
Compulsory kit for theHolkhamBay crew, this stripy towelling hoodie is just the thing to keep out the incredibly fresh seaside air. Sold in a setwith matching navy towelling shorts.
0870 900 9555
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5. Valerie Goad £75
Crazy expensive and crazy beautiful. This English-made “Augusta” pinafore dress is just the thing for channelling a “Princess Elizabeth in Ventnor, circa 1931” kind of vibe. Accessorise with ice cream and SPF65.
01732 359465
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6. Plastisock £7.99
If you can keep a hat on a child’s head in summer, then you’re a better person than I. This sweet circus themed number from Sweden is more secure than the average headgear. Also comes in yellow.
www.nordickids.co.uk
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7. Gap £12.50
These splashy Hawaiian-print shorts are very now. Persuading your little soldier that flowery pants are fashionable, however, may present more of a challenge.
0800 427 789
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8. Caramel Baby And Child £45 top; £36 bikini
An outfit that will melt the heart (if it hasn’t stopped at the thought of the price), this Liberty print set is gorgeous. Having the cutest-looking kid on the beach? Priceless
www.caramel-shop.co.uk; 02077302564
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9. Boden £22
This towelling beachdress reminds me of childhood holidays on rain swept Welsh beaches – in a good way. Budding beachcombers will appreciate its big pocket.
www.boden.co.uk
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10. StarBlu £27.50
These vivid gecko-print shorts from new online swimwear company Star- Blu are perfect for children who like wander off on crowded beaches. The distinctive colours are hard to miss. They come in 20 other bold designs.
www.starblu.com; 077768 114579
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31 May 2007, Chosen by Jo Ellison
