This pale pink jacket has a very casual feel about it. Made from the softest cotton, it isn't stiff or restricting. This will prove a great staple for any wardrobe this summer.
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2. Lacoste With a bit of a tan, pale yellow is a very easy colour to pull off. This classic shirt from Lacoste is smart and sporty, with just a soupçon of Riviera chic. Where from: Lacoste (020-7439 2213; www.lacoste.co.uk) How much: £75
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3. Albam Shorts should always look relaxed and worn in. This washed-out pair by Albam are great because they look as though you’ve had them for years. Where from: Albam (0115-960 3555; www.albamclothing.com) How much: £49
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4. Diesel Dressed up in these sunglasses you wouldn’t look out of place at the Playboy mansion. It’s the gold hinges that really add a touch of glamour to this look. Where from: Diesel (01423 520303; www.diesel.com) How much: £118
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5. Boden Boden can always be relied upon to come up with great summer staples, and this threebutton jacket is a brilliant example of their practical wearability. Made from soft cotton in a blue-and-cream seersucker, this is a jacket to wear for weekends in St Tropez. Where from: Boden (0845 677 5000; www.boden.co.uk) How much: £79
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6. Paul & Joe This cream-neck V T-shirt with a giant ladybird print is one of my favourite summer tees. Fun, but not too playful, it’s a smart investment from the French fashion label Paul & Joe Where from: Paul & Joe (020-7836 3388; www.paulandjoe.com) How much: £70
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7. Albam As seen already (No 3) the Nottingham-based Albam makes clothes that show a rare attention to detail and good tailoring. Even better, they’re online, so you don’t have to schlep around the shops. This gingham carpenter shirt will be a summer staple. Where from: Albam (0115-960 3555; www.albamclothing.com) How much: £67
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8. Prada Loafers are the perfect shoe to wear in summer, whether with shorts or jeans. Add an extra twist to your wardrobe with this vivid green pair from Prada. Where from: Prada (020-7647 5000) How much: £260
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9. Gap These grey-coloured chino trousers make a good alternative to the more usual putty colour. Flat fronted with a zip front, these will improve with age, so wear, and wash, them often. Where from: Gap (0800 427789) How much: £32
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10. Tommy Hilfiger If the thought of wearing colour scares you, then start subtley and try this green leather belt from Tommy Hilfiger. It will add a flash of welcome colour to any sombre outfit. Where from: Tommy Hilfiger (020-7494 9300; www.tommy.com) How much: £40
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11. Topman Design If you want something a little less smart then buy this grey jacket with white zip detailing. Made by Topman Design, the fashion-forward label at Topman, it’s made from lightweight material – ideal for balmy summer nights. Where from: Topman (0845 121 4519; www.topman.com) How much: £70
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12. Yves Saint Laurent The lenses on these are slightly curved, which give them an almost wraparound feel. With gold detailing on the nose bridge, these sunglasses will give you an air of exclusivity. Where from: Yves Saint Laurent (020-7493 1800) How much: £145
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13. Burberry These perspex square sunglasses have graded lenses, from dark to light, to protect your eyes. They also have the scripted signature of Burberry on the side for added authenticity.Perfect for the English gentlemen abroad. Where from: Burberry (0700 078 5676; www.burberry.com) How much: £120
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14. Margaret Howell This brown woven leather belt is a perfect addition. Made from soft, plaited leather this is the belt you need for jeans and casual shorts. Where from: Margaret Howell (020-7009 9009; www.margarethowell.co.uk) How much: £115
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15. Duffer of St George Duffer always does good T-shirts. Navy blue is a good dependable colour to invest in, but I couldn’t resist the white polka dot on this for its extra oomph. Plainer versions are also available. Where from: Duffer of St George (020-7920 7700; www.dufferofstgeorge.co.uk) How much: £35
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16. Burberry Prorsum Colour is key this season, and Christopher Bailey at Burberry Prorsum is one of its brightest fans. Don’t fancy wearing it head to toe? Try this azure splash-print shirt instead. Where from: Burberry (0700 078 5676; www.burberry.com) How much: £295
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17. Oliver Spencer If only all summer shirts were as light and airy to the touch. This blue-and-white-stripe example is a classic and can an be worn as smart or casual. Where from: Oliver Spencer (020-7491 2337) How much: £95
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18. River island If you fancy wearing something a little bit more formal, but don’t want to look too smart then these striped cotton trousers are a good alternative. Wear them with a sweatshirt and you shouldn’t even out of place down the pub. Where from: River Island (020-8991 4759; www.riverisland.com) How much: £29.99
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19. Louis Vuitton Brown and strappy, this holiday shoe is heavily influenced by Ancient Rome. Wear these with jeans or a tailored trouser – you don’t want to be mistaken for a gladiator. Where from: Louis Vuitton (020-7399 4050; www.louisvuitton.com) How much: £310
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20. and i A jacket from the new label and i. These guys are renowned for their attention to detail, which makes the clothes that bit more desirable. This vivid orange stripe fits into the vibrant colour scheme for summer. Where from: and i (020-7357 0022) How much: £175
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21. Topman Design Summer wouldn’t be the same without deliberating over the perfect pair of shorts. This pair from Topman with a fine red pinstripe are very near the mark. Where from: Topman (0845 121 4519; www.topman.com) How much: £45
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22. Matanique Gingham remains popular as a pattern for men’s shirts – especially in the summer. At Matanique, the Danish-based high-street store, they’ve done one in a yellow version. Very seasonal. Where from: Matanique (020-8871 2155) How much: £55
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23. Gap Adding to your existing summer wardrobe is easy – everybody needs a timeless jacket – and this beige zip bomber from the US high-street giant Gap proves that point. If preppy is your sartorial desire then this is the one for you. Where from: Gap (0800 427789) How much: £55
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24. Margaret Howell This green pair of jeans-style trousers make a good alternative to the perennial denim. Wear with a shirt and tie for maximum effect. Where from: Margaret Howell (020-7009 9009; www.margarethowell.co.uk) How much: £155
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25. Paul Smith The pale purple stripes on this white cotton shirt are very summery in feel. I particularly like that the button holes inside are faced in a contrasting fabric. Now that’s attention to detail. Where from: Paul Smith Jeans (020-7379 7133; www.paulsmith.co.uk) How much: £119
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26. Matanique Bright coloured polo shirts seem to be an essential part of Mediterranean summer holidays. Team this with casual worn-in chinos. Easy. Where from: Matanique (020-8871 2155) How much: £40
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27. Prada If your legs are tanned enough then these yellow shorts from Prada are perfect for this summer. Bananas in pyjamas? Or something like. Where from: Prada (020-7647 5000) How much: £175
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28. Blue Harbour @ M&S A polo shirt with a fashionable twist. With its two-way coloured stripe, this also has the look of a rugby top. Where from: Marks & Spencer (0845 302 1234) How much: £15
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29. Paul & Joe If you're already a fan of skinny jeans, then why not go all out this summer and wear white. Very rock and roll – just mind the mud and puddles. Where from: Paul & Joe (020-7836 3388 www.paulandjoe.com) How much: £165
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30. Margaret Howell Margaret Howell is renowned for making beautiful jackets with an edge. This woollen Prince of Wales check is a great example of her smart tailoring. Made from lightweight wool, you’ll be wearing this all summer. Where from: Margaret Howell (020-7009 9009; www.margarethowell.co.uk) How much: £545
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31. Tommy Hilfiger If tradition is the style mantra that dictates your wardrobe choices, then these beige chino shorts from Tommy Hilfiger have got your name written on them. Where from: Tommy Hilfiger (020-7494 9300; www.tommy.com) How much: £60
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32. Miu Mi Made up of grey-and-white stripe patchwork squares, the colours may be muted on this design, but the design certainly isn’t. A bold choice, but your bravery will earn you many fashion points. Where from: Miu Miu (020-7409 0900) How much: £490
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33. Burberry Prorsum If every item in your wardrobe is trend driven, then this super-skinny belt from Burberry will be right up your street. Ideally suited for the long of leg, this looks better worn with casual trousers than a suit. Where from: Burberry (0700 078 5676; www,burberry.com) How much: £100
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34. Topman Sometimes you want a jacket that is a little less structured. This is perfect for such events. It looks like a tailored jacket, but is made from navy-blue jersey, which gives it a crumpled worn-in feel, giving it the requisite casual chic. Where from: Topman (0845 121 4519; www.topman.com) How much: £45
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35. Burton Espadrilles were always threatening to make a comeback – and this season they have. Perfect for the beach – you’ll be amazed at how comfortable they are. Where from: Burton (0845 121 4514; www.burton.co.uk) How much: £8, hooded £20
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36. Gant The clothing label Gant is known for giving a relaxed preppy feel to their clothes. The label definitely caters to men who like to wear clothes without the clothes wearing them. Where from: Gant GNH (0845 111 1010) How much: £135
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37. Louis Vuitton These classic tortoiseshell square frames from Louis Vuitton are traditional in every respect. Reassuringly subtle, they’ll stay in fashion forever – just don’t sit on them. Essential viewing. Where from: Louis Vuitton (020-7399 4050; www.louisvuitton.com) How much: £250
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38. Dior Add a little brooding mystery to your look with these very modern, very dark sunglasses. With aviator style lenses in black, the glasses are finished off with a silver frame. Where from: Dior (01423 520303) How much: £145
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39. Lee Cooper @ Matalan Pastel colours always seem to make a return during the summer months, so it’s wise to invest in one. This short-sleeved shirt from Matalan is a good choice – and it won’t break the bank. Where from: Matalan (0845 330 3330; www.matalan.co.uk) How much: £12
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40. Lacoste In summer nothing feels or looks better than a pair of plain white plimsolls. The epitome of mens’ summer chic. This pair from Lacoste are brilliant. Where from: Lacoste (020-8970 2331; www.lacoste.co.uk) How much: £50
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41. Mulberry Most people only think of bags when they think of Mulberry, but this orange-and-brown check jacket goes to prove that their menswear clothing line is going from strength to strength. Where from: Mulberry (020-7491 3900; www.mulberry.com) How much: £350
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42. Blue Harbour @ M&S This belt has a thin brown leather centre, with a beige-and-blue edging, a nice attention to detail. Wear this with worn-in denim jeans for that ultra laid back look Where from: Marks & Spencer (0845 302 1234) How much: £15
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43. Prada Go on, spoil yourself with this abstract print T-shirt from Prada. Just don’t tell anyone how much it cost. Where from: Prada (020-7647 5000) How much: £130
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44. and i Green is always going to be quite a difficult colour to pull off, but if you like a fashion challenge then these trousers are perfect for you. Made from the softest cotton, the colour alone will ensure you stand out in a crowd. Where from: and i (020-7357 0022) How much: £129
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45. Duffer of St George Navy shorts are always a good investment. Rather more forgiving than their white counterparts, they hide a multitiude of suncream stains and red wine sins. Where from: Duffer of St George (020-7920 7700; www.dufferofstgeorge. co.uk) How much: £120
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46. Miu Miu Muccia Prada can always be relied upon to think ahead of the rest of the fashion pack. If you’re a connoisseur of fashion this oriental- inspired cropped blue jacket will appeal. Where from: Miu Miu (020-7409 0900) How much: £250
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47. Topman Only the brave of heart should opt for this short-sleeved pink shirt with a red dot. But, only the brave of heart will stand out from the pink-shirt wearing crowd. Where from: Topman (0845 121 4519; www.topman.com) How much: £40
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48. Miu Miu Socks with sandals? The very idea maymake you balk but that’s how theywore them on the runways this season. Followsuit, or wear these chunky sandals barefoot. Where from: Miu Miu (020-7409 0900) How much: £180
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49. Oliver Spencer This brown woven leather belt has a slightly smarter feel to it – great for wearing with a suit. Excellent for the office. Where from: Oliver Spencer (020-7491 2337) How much: £65
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50. Gap Here’s this summer’s ubiquitous gingham shirt again, this time in a grey, short-sleeved version. Much easier for the paler of skin to pull off. Where from: Gap (0800 427789) How much: £29.50
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